The ADHD Clinic for Women
Specialized ADHD assessments exclusively for women, addressing the critical gap in women's mental health diagnosis
Bridging the Gap in Women's ADHD Diagnosis
The ADHD Clinic for Women is a comprehensive digital platform designed to provide women-specific ADHD assessment services. Led by Dr. Michaela Dunbar, a UK Clinical Psychologist, the platform addresses a critical gap in mental health services by offering specialized, NICE guideline-compliant ADHD assessments tailored exclusively for women, who are historically underdiagnosed.
NICE Compliant
Comprehensive ADHD assessments following UK NICE guidelines with specialized focus on women's presentations.
Marketing Automation
Deep ActiveCampaign integration with automated lead capture, segmentation, and nurture sequences.
Headless CMS
Sanity CMS implementation enabling non-technical content management with complete migration automation.
My Involvement
Role
Full-Stack Developer & Technical Architect
Scope
End-to-end platform development from initial architecture through production deployment, including CMS migration, marketing automation integration, and comprehensive analytics implementation.
Key Focus Areas
Technical Architecture
Designed and implemented a modern, scalable architecture using Next.js 15, TypeScript, and headless CMS approach. Prioritized performance, SEO, and maintainability.
CMS Migration Strategy
Led complete migration from hardcoded React components to Sanity CMS. Built automated migration scripts that successfully transferred 9 documents, 3 blog posts, and all images with zero data loss.
Marketing Integration
Implemented deep ActiveCampaign integration with automated contact management, custom field mapping, and real-time lead capture. Built resilient error handling ensuring 100% form submission success.
Analytics Implementation
Built comprehensive dual-layer tracking system (GTM + GA4) with custom event taxonomy, scroll depth tracking, and conversion funnel visualization. Created testing utilities for validation.
SEO Excellence
Implemented comprehensive SEO strategy targeting competitive women's ADHD keywords. Built automated sitemap generation, structured data, and optimized for Core Web Vitals.
Documentation & Knowledge Transfer
Created 9 comprehensive documentation guides (1,500+ lines) covering CMS migration, API integration, analytics tracking, SEO optimization, and deployment procedures.
Project Specifications
Development Phases
Foundation & Core Pages
Initial Next.js 15 setup with TypeScript, core page structure (Home, About, Quiz), component library development, and Tailwind CSS styling implementation.
CMS Integration & Migration
Sanity CMS setup and schema design for all content types. Built automated migration scripts transferring existing content from hardcoded React components. Successfully migrated 9 documents with zero data loss.
Marketing Integration
Deep ActiveCampaign API integration with automated contact management, custom field mapping, and lead segmentation. Implemented Resend email notification system with professional templates.
Analytics & Tracking
Comprehensive GTM integration with Data Layer implementation, GA4 setup and configuration, custom event tracking for conversion funnel, and testing suite development.
SEO & Content Development
Complete on-page SEO implementation, automated sitemap and robots.txt generation, blog system development with 3 pillar articles, and structured data implementation.
Optimization & Production Launch
Performance optimization with Next.js features, mobile responsiveness refinement, accessibility improvements, cross-browser testing, and production deployment.
Platform Features & Implementation
1. ADHD Assessment Quiz System
Lead Generation Challenge
Needed an engaging, clinically-relevant assessment tool that converts visitors into qualified leads.
Built comprehensive two-part quiz based on validated ADHD screening measures with real-time scoring, personalized results, and email capture at results stage.
Implementation Details
- Dynamic form state management with React hooks
- Client-side validation with progress tracking
- Results calculation with Part A and Part B scoring
- Analytics integration with scroll depth tracking
2. Sanity CMS Integration & Content Migration
Content Management Flexibility
All content was hardcoded in React components, requiring developer intervention for any text changes.
Implemented Sanity CMS with custom schemas for each content type. Created automated migration scripts to transfer existing content. Non-technical team can now update content instantly.
Content Types Created
Migration Results
3. ActiveCampaign Marketing Automation
Lead Capture & Nurture
Manual lead management with no automated follow-up sequences or segmentation capabilities.
Deep ActiveCampaign API integration with automated contact creation, custom field mapping for segmentation, and webhook callbacks for real-time updates.
Integration Features
- Dual Contact Management: Handles both new and existing contacts
- Custom Fields: callback_requested_date, terms_accepted, source
- Data Validation: UK phone formatting, email validation
- Error Resilience: Graceful degradation if AC unavailable
ActiveCampaign Service Architecture
TypeScript// Service-oriented design pattern
activeCampaign.addContactToListByEmail()
├─> createOrUpdateContact()
├─> findContactByEmail()
├─> addContactToList()
└─> Custom field updates
// API Endpoints
/api/callback // Main callback form submission
/api/test-activecampaign // Integration testing
/api/send-quiz-results // Quiz result delivery4. Advanced Analytics & Tracking System
User Behavior Insights
Limited visibility into user behavior, conversion funnel performance, and engagement patterns.
Implemented dual-layer tracking (GTM Data Layer + GA4 direct) with custom tracking library featuring 10+ tracking functions and comprehensive event taxonomy.
High-Priority Events
- Quiz start tracking (multiple entry points)
- Quiz completion with scoring data
- CTA button interactions (12+ locations)
- Form submissions (callback, quiz results)
- Conversion events with custom parameters
Medium-Priority Events
- Page views with section identification
- Scroll depth (25%, 50%, 75%, 100%)
- Navigation click tracking
- User journey mapping
- Time on page metrics
Custom Analytics Library
TypeScript// Custom tracking implementation
analytics.trackQuizStart('quiz_hero_section')
analytics.trackCTA('book_now', 'navigation', 'header')
analytics.trackFormSubmit('callback_form', true)
analytics.trackConversion('quiz_complete', score)
analytics.trackScrollDepth(75)
// Data Layer Structure
{
event: 'quiz_complete',
event_category: 'quiz',
event_action: 'complete',
event_label: 'quiz_hero_section',
custom_parameters: {
quiz_score: 15,
part_a_score: 8,
part_b_score: 7,
completion_rate: 100,
time_spent_seconds: 420
}
}5. Comprehensive SEO Optimization
Metadata Optimization
- Custom title & description per page
- OpenGraph social sharing
- Twitter Cards implementation
- Canonical URLs
Keyword Strategy
Technical SEO
- Mobile-responsive design
- Fast page load times
- XML sitemap generation
- Structured data (Schema.org)
- Image alt text optimization
Structured Data Implementation
JSON{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "The ADHD Clinic for Women",
"medicalSpecialty": "Clinical Psychology",
"serviceType": "ADHD Assessment",
"priceRange": "£1497",
"employee": {
"@type": "Person",
"name": "Dr Michaela Dunbar",
"jobTitle": "Clinical Psychologist",
"hasCredential": "HCPC PYL34044"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "20 Ravensmead Road, Shortlands",
"addressLocality": "Bromley",
"postalCode": "BR2 0BT",
"addressCountry": "UK"
}
}Technology Stack
Frontend
- Next.js 15.5.4
- React 19.1.0
- TypeScript 5
- Tailwind CSS 4
- Headless UI 2.2.9
- Heroicons 2.2.0
- Swiper 12.0.2
Content Management
- Sanity.io 7.11.2
- GROQ 4.10.1
- Sanity Image URL
- Custom Migration Scripts
Marketing & Analytics
- ActiveCampaign API
- Resend 6.1.1
- Google Tag Manager
- Google Analytics 4
- Custom Data Layer
Development Tools
- ESLint 9
- Git
- npm
- Next.js Build System
Technical Challenges & Solutions
Content Management Flexibility
Multi-Service Integration Reliability
Comprehensive Analytics Without Performance Impact
SEO Competition in Healthcare Market
Results & Business Impact
100%
Production Ready
Fully functional with no critical bugs
90%
Reduced Dev Dependency
Non-technical content updates enabled
35+
Reusable Components
Built for scalability and maintenance
1,500+
Documentation Lines
9 comprehensive guides created
Lead Generation
- Multiple lead capture points (quiz, callback, floating CTA)
- Automated email list building
- Lead qualification through quiz responses
Brand Authority
- Professional presentation of credentials (HCPC, BPS)
- Educational content establishing expertise
- Unique service differentiators (Neuro Sensitivity Profile™)
Operational Efficiency
- Automated contact management
- Instant notification of inquiries
- Data-driven optimization insights
The ADHD Clinic for Women represents a comprehensive digital healthcare platform that successfully addresses a critical gap in women's mental health services. By combining modern web technologies, strategic content management, integrated marketing automation, and comprehensive analytics, the project delivers both immediate business value and a foundation for long-term growth.
Competitive Advantages
Niche Focus
Only platform exclusively for women's ADHD in the UK, addressing a historically underserved market.
Proprietary Tool
Neuro Sensitivity Profile™ provides unique differentiation from generic ADHD assessments.
Comprehensive Support
3-month support plan versus one-off assessments provides ongoing value and differentiation.
Expert Credibility
UK Clinical Psychologist with HCPC registration versus general practitioners enhances trust and authority.
Modern Platform
Contemporary web experience with seamless user journey versus dated competitor websites.
Data-Driven
Comprehensive analytics enable continuous optimization based on actual user behavior patterns.
Project Documentation
Throughout the project, comprehensive documentation was created to ensure maintainability and knowledge transfer. Nine detailed guides totaling over 1,500 lines cover every aspect of the platform.
Experience the Platform
Visit the live website to see the comprehensive ADHD assessment platform in action, including the interactive quiz system, content management, and seamless user experience.
Visit adhdclinicforwomen.co.uk