The work
By relationship, not by brand.
Who engaged him, on what footing, and what he did. Large names here were usually an agency's clients, and each page says so. Every line is labelled by the evidence behind it, and no outcome or metric is claimed for any of it.
Embedded partnership
Tonic, a London employer-brand agency: he was employed there 2016–2020, and it has been a client since. The organisations below were Tonic's clients, worked on within that partnership.
- TonicThe partnership as a whole: what he provides across the agency and how the role has evolved.
- Tonic → easyJet careers siteBy his account: the pitch, the audit, a large technical onboarding, the build, its management, and ongoing technical management including monthly security patches and single sign-on, on Contentful.
- Tonic → EY careers sites (UK, US and global)By his account: large-scale website audits and recommendations for EY UK, US and global, and sitemap and wireframe creation.
- Tonic → Baker Hughes careers siteBy his account: audited the existing site, created the wireframes, defined the design direction and coded the site on Phenom, the client's recruitment platform.
- Tonic → Imperial Brands careers workBy his account: landing pages for the Global IT division, a website audit, project management, sitemaps and wireframes.
- Tonic → Havering Council jobs siteProject lead and developer.
- Tonic → Lonza small-molecules decision treeTitled Project Director.
- Tonic → Open Society Foundations careers siteBy his account: the audit and the sitemap.
- Tonic → RefinitivHis role is not established.
- Tonic → Talent MirrorA Tonic product built as a Merlin Studio partnership.
- Tonic → Tonic website prototypeWork for Tonic itself: a proposed new agency website.
- Also, through TonicBy his own account, with no public case study: Currys, SSCL, Tetra Pak, IHG, Kaizen Gaming.
Direct clients
Organisations that engaged him themselves, with no agency in between.
- Oracle FM websiteBeyond code: discovery and content model, a style guide, migration from the previous WordPress site, analytics and Search Console reporting, SEO audits and client reporting.
- The ADHD Clinic for Women websiteTitled Full-Stack Developer & Technical Architect.
Ventures and products
Products he initiates, owns or co-owns, built through Merlin Studio, his studio. The fuller accounts live on merlinstudio.io.
- ScaffoldsA website-planning product: sitemaps, page structures, wireframes, requirements and implementation plans in one model of a site.
- MyEasyTherapyA psychologist-designed emotional-support app with daily sessions and Iris, an AI companion.
- LudooA 3D board game for phones and tablets, with a table mode in which one shared device is the board and each player's phone is a private controller.
- SapienA movement and fitness app with a 3D body and a movement engine.
- ScratchManagerA native macOS app that moves replaceable app caches (Xcode, Android Studio, Photoshop, AI coding tools and others) onto external drives, with an internal fallback when a drive is missing.
- In the Middle of All ThingsA reading and listening app for his book, in which an abstract visual layer responds to the text.
- leantonio.meA conversational front door grounded only in his published record, which can place pieces of evidence into the conversation, carry the conversation into a booked call, and hand the whole record to a visitor's own AI.
The same record, written for AI assistants: /llms-full.txt.