easyJet Careers Website Revamp
A comprehensive transformation focusing on security, user experience, and global reach
A Secure, User-Centric Transformation
Following a significant cybersecurity breach, easyJet's existing careers portal, a hardcoded link to their Taleo ATS, required a comprehensive overhaul. As the project'sProduct Director, I spearheaded the formulation of a robust digital strategy, aligning the technical implementation with easyJet's stringent security standards and business objectives.
Enhanced Security
Implementing robust security measures compliant with ISO certification requirements and easyJet's cybersecurity policies.
User-Centered Design
Creating intuitive navigation and content structure based on extensive user research and journey mapping.
Global Reach
Implementing multilingual support across six languages to attract a diverse, global talent pool.
My Involvement
Role
Project Director
Scope
Led the complete digital transformation strategy, from initial security assessment through multilingual implementation and ongoing optimization.
Key Focus Areas
Leadership & Vision
Spearheaded the strategic pivot from AWS/Strapi to Contentful/Netlify, ensuring ISO compliance while maintaining project timeline and budget constraints.
Collaboration
Coordinated cross-functional teams including analytics, HR, security, and development. Established daily stand-ups and implemented agile methodologies to ensure seamless communication.
Challenges & Solutions
Addressed the critical security breach aftermath by implementing a comprehensive security-first architecture. Overcame multilingual complexity through innovative Crowdin AI integration with Contentful.
Decisions & Trade-offs
Made the strategic decision to sacrifice some advanced features for enhanced security compliance, prioritizing ISO certification requirements over complex interactive elements.
Impact
Delivered measurable improvements: 35% reduction in bounce rates, 28% increase in application completion, and successful expansion to 6 languages, significantly broadening easyJet's talent acquisition reach.
Personal Reflection
This project reinforced the importance of security-first thinking in modern web development and demonstrated how technical constraints can drive innovative solutions that ultimately benefit user experience.
Quick Facts
Project Timeline
Project Initiation & Technical Discovery
Initial security assessment revealed the need for ISO-certified infrastructure solutions to meet easyJet's security requirements.
User Research & Journey Mapping
Collaborated with analytics teams to develop user personas and detailed journey maps guiding the site structure.
Architecture & Design Phase
Pivoted from AWS/Strapi to Contentful/Netlify for enhanced security compliance. Created low-fidelity wireframes.
Development & Implementation
Built the site using React, integrated with Contentful CMS, and implemented security measures.
Testing & Launch
Conducted comprehensive QA testing and successfully launched the English version of the site.
Multilingual Expansion
Implemented translations in six languages using Crowdin AI integration with Contentful.
Transformative Changes
Security Infrastructure
Vulnerable architecture with hardcoded ATS links posing security risks after breach.
Secure SaaS-based solution with Contentful CMS and Netlify, compliant with ISO certification requirements.
User Experience
Single-language site with confusing navigation and limited content structure.
Intuitive, research-backed navigation with rich content and multilingual support across six languages.
Content Management
Static content requiring developer intervention for updates.
Dynamic CMS allowing HR team to easily update content, job postings, and career information.
Performance Metrics
High bounce rates and low application completion.
Reduced bounce rates by 35% and increased application completion rates by 28%.
Project Approach
Security-First Strategy
Prioritized robust security measures to meet ISO certification requirements and address post-breach concerns.
User-Centric Design
Leveraged analytics and research to create detailed user personas and journey maps, informing intuitive navigation and content structure.
Agile Development
Implemented modular development approach with daily stand-ups, ensuring efficient project execution and adaptation to security requirements.
Comprehensive Testing
Conducted rigorous internal tests following easyJet's QA script to verify functionality and security compliance.
Global Expansion
Implemented multilingual support through Crowdin AI integration with Contentful, enabling efficient translation and localization.
Technology Stack
Impact & Results
35%
Decrease in Bounce Rate
Improved user engagement through intuitive navigation and relevant content.
28%
Increase in Application Completion
Enhanced candidate experience leading to more successful applications.
6
Languages Supported
Expanded global reach to attract diverse talent pool across multiple regions.
Ongoing Partnership
Current Engagement
Maintenance & Support
Providing ongoing technical maintenance to ensure optimal performance, security updates, and swift resolution of any issues that arise.
Analytics & Reporting
Monitoring site performance metrics, user behavior, and application funnel. Producing regular reports with actionable insights for continuous improvement.
Content Management
Supporting the HR team with complex content updates, training on CMS usage, and ensuring content remains consistent across all languages.
Feature Updates
Implementing new features and enhancements based on user feedback and evolving business needs, including improved job search functionality and candidate journey optimizations.
Project Resources
Discovery Documentation
Comprehensive research and discovery documentation detailing the project strategy, user personas, and technical requirements.
Sitemap & Wireframes
Interactive sitemap and low-fidelity wireframes showcasing the user-centered information architecture and navigation structure.