AI Summary

AI Summary

easyJet Careers Website

easyJet Careers Website Revamp

A comprehensive transformation focusing on security, user experience, and global reach

Delivered throughTonic• Project Director

A Secure, User-Centric Transformation

Following a significant cybersecurity breach, easyJet's existing careers portal, a hardcoded link to their Taleo ATS, required a comprehensive overhaul. As the project'sProduct Director, I spearheaded the formulation of a robust digital strategy, aligning the technical implementation with easyJet's stringent security standards and business objectives.

Enhanced Security

Implementing robust security measures compliant with ISO certification requirements and easyJet's cybersecurity policies.

User-Centered Design

Creating intuitive navigation and content structure based on extensive user research and journey mapping.

Global Reach

Implementing multilingual support across six languages to attract a diverse, global talent pool.

My Involvement

Role

Project Director

Scope

Led the complete digital transformation strategy, from initial security assessment through multilingual implementation and ongoing optimization.

Key Focus Areas

Leadership & Vision

Spearheaded the strategic pivot from AWS/Strapi to Contentful/Netlify, ensuring ISO compliance while maintaining project timeline and budget constraints.

Collaboration

Coordinated cross-functional teams including analytics, HR, security, and development. Established daily stand-ups and implemented agile methodologies to ensure seamless communication.

Challenges & Solutions

Addressed the critical security breach aftermath by implementing a comprehensive security-first architecture. Overcame multilingual complexity through innovative Crowdin AI integration with Contentful.

Decisions & Trade-offs

Made the strategic decision to sacrifice some advanced features for enhanced security compliance, prioritizing ISO certification requirements over complex interactive elements.

Impact

Delivered measurable improvements: 35% reduction in bounce rates, 28% increase in application completion, and successful expansion to 6 languages, significantly broadening easyJet's talent acquisition reach.

Personal Reflection

This project reinforced the importance of security-first thinking in modern web development and demonstrated how technical constraints can drive innovative solutions that ultimately benefit user experience.

Quick Facts

8
Team Members
8 months
May 2022 - Jan 2023
React + Contentful
Primary Stack

Project Timeline

May 2022

Project Initiation & Technical Discovery

Initial security assessment revealed the need for ISO-certified infrastructure solutions to meet easyJet's security requirements.

June 2022

User Research & Journey Mapping

Collaborated with analytics teams to develop user personas and detailed journey maps guiding the site structure.

July 2022

Architecture & Design Phase

Pivoted from AWS/Strapi to Contentful/Netlify for enhanced security compliance. Created low-fidelity wireframes.

August-September 2022

Development & Implementation

Built the site using React, integrated with Contentful CMS, and implemented security measures.

October 2022

Testing & Launch

Conducted comprehensive QA testing and successfully launched the English version of the site.

November 2022-January 2023

Multilingual Expansion

Implemented translations in six languages using Crowdin AI integration with Contentful.

Transformative Changes

Security Infrastructure

Before

Vulnerable architecture with hardcoded ATS links posing security risks after breach.

After

Secure SaaS-based solution with Contentful CMS and Netlify, compliant with ISO certification requirements.

User Experience

Before

Single-language site with confusing navigation and limited content structure.

After

Intuitive, research-backed navigation with rich content and multilingual support across six languages.

Content Management

Before

Static content requiring developer intervention for updates.

After

Dynamic CMS allowing HR team to easily update content, job postings, and career information.

Performance Metrics

Before

High bounce rates and low application completion.

After

Reduced bounce rates by 35% and increased application completion rates by 28%.

Project Approach

1

Security-First Strategy

Prioritized robust security measures to meet ISO certification requirements and address post-breach concerns.

2

User-Centric Design

Leveraged analytics and research to create detailed user personas and journey maps, informing intuitive navigation and content structure.

3

Agile Development

Implemented modular development approach with daily stand-ups, ensuring efficient project execution and adaptation to security requirements.

4

Comprehensive Testing

Conducted rigorous internal tests following easyJet's QA script to verify functionality and security compliance.

5

Global Expansion

Implemented multilingual support through Crowdin AI integration with Contentful, enabling efficient translation and localization.

Technology Stack

Contentful CMS
React
Netlify
GitHub
Crowdin AI
Google Translate API

Impact & Results

35%

Decrease in Bounce Rate

Improved user engagement through intuitive navigation and relevant content.

28%

Increase in Application Completion

Enhanced candidate experience leading to more successful applications.

6

Languages Supported

Expanded global reach to attract diverse talent pool across multiple regions.

Ongoing Partnership

Current Engagement

Maintenance & Support

Providing ongoing technical maintenance to ensure optimal performance, security updates, and swift resolution of any issues that arise.

Analytics & Reporting

Monitoring site performance metrics, user behavior, and application funnel. Producing regular reports with actionable insights for continuous improvement.

Content Management

Supporting the HR team with complex content updates, training on CMS usage, and ensuring content remains consistent across all languages.

Feature Updates

Implementing new features and enhancements based on user feedback and evolving business needs, including improved job search functionality and candidate journey optimizations.

Project Resources

Discovery Documentation

Comprehensive research and discovery documentation detailing the project strategy, user personas, and technical requirements.

Sitemap & Wireframes

Interactive sitemap and low-fidelity wireframes showcasing the user-centered information architecture and navigation structure.

Experience the Live Website

Visit careers.easyjet.com