← The workTonic engagement

EY careers sites (UK, US and global)

EY wanted its careers sites to carry a refreshed employer value proposition and to be easier to find and use.

Tonic engagement: EY was Tonic's client. Audits from late 2024; implementation in progress at the time of his write-up.

His role

  • StatedTitled Digital Strategy & UX Lead on his write-up (the same page's header says Project Director; the inconsistency is his page's).
  • StatedBy his attested account: large-scale website audits and recommendations for EY UK, US and global, and sitemap and wireframe creation. On implementation, which runs on Adobe Experience Manager, he worked with EY's development teams and did not edit AEM directly.

His contribution

  • StatedUX and technical audit, competitor benchmarking, five personas and journey mapping.
  • StatedNew information architecture, page templates and wireframes.
  • StatedA modular content framework and component recommendations, and a phased roadmap from tactical fixes towards a personalised, AI-enabled site.

What was delivered

  • AttributedAudit, personas, IA, wireframes, content and component recommendations and a roadmap, as Tonic deliverables. The roadmap is a plan, not evidence that its later phases were built.

What is documented

  • UnknownThe old page claimed doubled time on content pages and top-three search rankings. Neither is documented; both are withheld.

What this demonstrates

  • InferenceShaping work: taking a large organisation from audit to a buildable structure and a staged plan, then supporting delivery teams without owning the platform.
Fullest account: leantonio.me/projects/ey

Part of the Tonic partnership.

Each line is labelled by the evidence behind it. Documented: checkable in code, a live product or a primary artefact. Stated: his own account. Attributed: a wider team's or client's. Inference: a reading of the evidence, not a fact. Unknown: not established. No outcome or metric is documented for any of this work. The same record is published for AI assistants at /llms-full.txt.