← The workVenture
MyEasyTherapy
A psychologist-designed emotional-support app with daily sessions and Iris, an AI companion.
Ownership
- StatedA venture partnership, as Merlin Studio describes it: the partner, clinical psychologist Dr Michaela Dunbar, brings the market and the clinical content; Merlin owns everything technical (the app, the sales site, billing, lifecycle email, analytics and the app stores).
Stage
- StatedLive on the web, iOS and Android, by subscription, per Merlin Studio; the repository contains the web app and a Capacitor mobile build.
His role
- DocumentedPrincipal developer: about 600 of the commits are his, with the founder committing content and sales-page changes.
- DocumentedBeyond code: release planning, funnels and lifecycle email, store listings and a growth plan in the repository.
Decisions
- DocumentedSessions are written by the psychologist, not generated. Iris is instructed that it is not a therapist and does not diagnose, with crisis routing; the product states that it does not create a therapist–client relationship.
- DocumentedCompliance work is framed around UK GDPR, with legal ownership kept outside engineering.
AI
- DocumentedGemini for Iris's conversation with rolling summaries, and ElevenLabs for voice.
What this demonstrates
- InferenceWhere intelligence belongs in a sensitive domain: AI for companionship around fixed, human-authored clinical content, with explicit limits.
Each line is labelled by the evidence behind it. Documented: checkable in code, a live product or a primary artefact. Stated: his own account. Attributed: a wider team's or client's. Inference: a reading of the evidence, not a fact. Unknown: not established. No outcome or metric is documented for any of this work. The same record is published for AI assistants at /llms-full.txt.