Summary

Collection of long-form insights on programming, AI, leadership, product design, and digital transformation from a Product Director's perspective.

Writing on things that come to mind

All of my long-form thoughts on programming, AI, leadership, product design, and more, collected in chronological order.

A Marketer's Guide to Answer Engine Optimization (AEO)

The world of search is undergoing a seismic shift. With the rise of Large Language Models (LLMs) like ChatGPT and Gemini, the game has a new objective: not just to be on the list, but to be the source of the answer itself.

Why Your Website Needs to Think: Embracing AI Overviews and AI Mode

Web browsing is no longer a linear journey through menus and links. Today's users expect instant, context-aware answers the moment they ask a question. Google's AI Overviews and its experimental AI Mode are accelerating that shift, and they're changing how we must design every website.

Orchestrating Intelligence: The New Art of Software Engineering

Software engineering today is less about writing lines of code and more about orchestrating intelligence to solve human problems. In an era when the distinction between human intuition and machine learning grows ever more subtle, true mastery lies not in language syntax but in our capacity to envision how AI can transform lives.

Designing from the Middle: A Philosophy of Presence in Product and Code

When people ask about my approach to design and development, I often say I work from the middle. It's not a slogan, it's the most accurate way I can describe how I make decisions. The middle is a point of presence, a place where competing forces can be held together without collapsing into extremes.

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