Imperial Brands: Careers Site
Redesigning a global careers website to attract top talent
Unified Template, Distinct Identities
Imperial Brands launched an initiative to revamp the careers websites for its Global IT Division and Global Business Services. The project aimed to enhance the digital recruitment platforms by improving usability, accessibility, and aligning them closely with the corporate brand while ensuring robust security. The redesign utilized the same WordPress template for both divisions, differentiated by division-specific content, and integrated with an API feed for real-time job postings and alerts from the company's Applicant Tracking System (ATS).
Security First
Enhanced security architecture to protect sensitive candidate data and corporate information.
Cloud Infrastructure
Migrated to AWS cloud services for improved scalability, performance, and global availability.
Global Reach
Localized experience for candidates across 28 countries with multi-language support and regional content.
Challenges & Solutions
Maintaining Brand Consistency
Each division needed a distinct identity while adhering to Imperial Brands' corporate brand guidelines.
Created a unified WordPress template with customizable components, allowing for division-specific content while maintaining brand consistency.
Security Implementation
Needed to protect sensitive applicant data and ensure compliance with industry standards and regulations.
Implemented secure coding practices, periodic vulnerability scans, SSL certification, and robust user authentication protocols.
ATS Integration
Required real-time job posting updates and applicant data integration with the existing Applicant Tracking System.
Developed a custom API that seamlessly connected the websites with the ATS, enabling real-time job updates and application processing.
User Analytics
Lacked insight into user behavior and recruitment effectiveness across different divisions.
Implemented Google Analytics and created custom Looker Studio dashboards tailored to each division's specific metrics and KPIs.
Project Journey
Discovery & Requirements Analysis
Conducted in-depth analysis of both divisions' unique needs and recruitment processes to establish clear project requirements.
UX Research & Persona Development
Created distinct user personas for each division, guiding the design process to ensure relevance to the specific target audiences.
Design & Technical Planning
Developed low-fidelity wireframes and technical architecture for the unified template with division-specific customizations.
Template Development
Built the custom WordPress template with security measures and prepared it for division-specific implementation.
ATS Integration
Developed and tested the custom API for seamless integration with the existing Applicant Tracking System.
Analytics Implementation & Launch
Set up tailored analytics dashboards, conducted final testing, and launched both division websites simultaneously.
Technical Implementation
Unified WordPress Template
Developed a single WordPress template with modular components that could be customized for each division while maintaining core functionality and brand consistency.
Custom ATS API Integration
Created a robust API interface that pulled real-time job listings and enabled direct application submission to the existing Applicant Tracking System.
Enhanced Security Protocols
Implemented layered security measures including SSL certification, secure coding practices, regular vulnerability scanning, and data encryption.
Custom Analytics Dashboards
Built division-specific dashboards in Looker Studio that tracked relevant metrics such as application rates, user engagement, and conversion metrics.
Responsive Design Implementation
Ensured both websites maintained perfect responsiveness across devices, with special attention to mobile application processes and user flows.
Technology Stack
Project Outcomes
100%
Security Compliance
Achieved complete compliance with all security requirements and industry standards protecting applicant data.
42%
Increase in Applications
Improvement in completed job applications across both divisions compared to the previous websites.
60%
Improved User Engagement
Increase in time spent on both sites with users exploring more content and job opportunities.
Project Websites
Global Business Services
Explore the tailored recruitment platform for Imperial Brands' Global Business Services division.
Visit GBS WebsiteGlobal IT Division
Experience the custom recruitment platform for Imperial Brands' Global IT division.
Visit Global IT WebsiteKey Achievements
Robust Security Framework: Successfully implemented advanced security measures that effectively protect user data and ensure compliance with all relevant standards.
Enhanced User Interfaces: Created intuitive, division-specific interfaces that significantly improved user engagement and candidate experience while maintaining brand consistency.
Seamless ATS Integration: Developed custom API connections that enable real-time job posting updates and streamlined application processes for both divisions.
Data-Driven Recruitment: Implemented custom analytics dashboards that empower Imperial Brands to monitor and optimize recruitment strategies based on actionable insights.