Imperial Brands Careers Website Revamp for Global IT and Business Services Divisions

Imperial Brands launched an initiative to revamp the careers websites for its Global IT Division and Global Business Services. The project aimed to enhance the digital recruitment platforms by improving usability, accessibility, and aligning them closely with the corporate brand while ensuring robust security. The redesign utilised the same WordPress template for both divisions, differentiated by division-specific content, and integrated with an API feed for real-time job postings and alerts from the company's Applicant Tracking System (ATS).

Summary

  • Project Objectives:

    1. Redesign the careers websites for both the Global IT Division and Global Business Services using a unified WordPress template to ensure brand consistency.2. Enhance usability and accessibility while tailoring the content to reflect the specific needs and culture of each division.3. Implement advanced security measures to protect user data and comply with industry standards.4. Seamlessly integrate each website with the existing ATS for real-time updates and application processing.
    gbsjobs.imperialbrands.pl globalit.imperialbrandsjobs.com

Case Study

  • Technical Discovery and Strategy

    As the Digital Solutions Architect, I oversaw the technological strategy and implementation. Using WordPress was optimal due to its flexibility and extensive support for custom functionalities, allowing for a consistent look with tailored content for each division.

    Challenges and Solutions:1.Security Enhancement: Enhanced security protocols included secure coding practices, periodic vulnerability scans, and SSL certification.2.ATS Integration: Custom API development enabled seamless integration with the ATS, facilitating direct interactions through each division’s website.

  • Website Discovery and User Experience

    Our UX team conducted detailed user research, which helped in developing distinct user personas and journey maps for each division, guiding the design process and ensuring relevance to the respective audiences.

    Design and Development:
    1.Low-Fidelity Wireframes: Using Octopus.do, I guided the creation of low-fidelity wireframes for each website, ensuring clarity and efficiency in design while maintaining a consistent user interface across both platforms.2.Custom Theme Development: A custom theme was developed, designed by the design team to meet each division’s specific engagement and accessibility needs.

  • Non-Functional Requirements (NFRs) and Cybersecurity Policies

    Stringent NFRs were established focusing on performance, security, and scalability, with cybersecurity policies drafted to prioritise data protection and secure user authentication for each site.

    Quality Assurance and User Acceptance Testing:
    1.Testing Strategy: Each website underwent comprehensive testing, including functional, security, and performance testing.2.User Feedback: User acceptance testing involved stakeholders from each division to refine the user experience and ensure alignment with division-specific requirements.

  • Data Analytics and Reporting

    The integration of Google Analytics and the development of custom dashboards using Looker Studio were crucial. These tools provided real-time tracking of user interactions and performance metrics tailored to each division.


    1.Custom Dashboards: Custom dashboards in Looker Studio were designed and built, offering deep insights into user behaviour and website performance for both divisions.2.Client Training: Training sessions were conducted for each division's team, enabling effective use of the analytical tools and data-driven decision-making.

Outcomes

  • Key Achievements:

    •Robust Security Framework: Both sites now feature advanced security, effectively protecting user data.•Enhanced User Interfaces: The redesigned navigation and interfaces have significantly improved user engagement and satisfaction across both divisions.•Informed Decision-Making: The analytics dashboards have empowered Imperial Brands to monitor and optimise recruitment strategies effectively for each division.
    This dual-site overhaul successfully met the project's objectives, delivering secure, user-friendly, and visually appealing platforms that support the strategic recruitment goals of Imperial Brands' Global IT and Business Services divisions.