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Imperial Brands careers work

Two divisions (Global Business Services and Global IT) needed their own recruitment sites, both connected to the existing applicant tracking system.

Tonic engagement: Imperial Brands was Tonic's client, over several projects. Several projects from 2022.

His role

  • StatedTitled Project Director on the main build.
  • StatedBy his attested account: landing pages for the Global IT division, a website audit, project management, sitemaps and wireframes.

Team context

  • AttributedHis first-hand account credits Tonic's UX team with the user research and its design team with the visual design.

His contribution

  • StatedProject management, sitemaps and wireframes, and the division landing pages for Global IT.
  • StatedA single modular WordPress template configured per division rather than two bespoke builds, with a custom API to the applicant tracking system (team build).
  • StatedA later careers-site audit with recommendations, delivered as a Tonic document.

What was delivered

  • AttributedTwo division sites on one template with ATS integration and per-division analytics dashboards.

What is documented

  • UnknownNo outcome, metric or business result is documented for this work.

What this demonstrates

  • InferenceChoosing one configurable system over repeated bespoke builds when two briefs share a structure.
Fullest account: leantonio.me/projects/imperial

Part of the Tonic partnership.

Each line is labelled by the evidence behind it. Documented: checkable in code, a live product or a primary artefact. Stated: his own account. Attributed: a wider team's or client's. Inference: a reading of the evidence, not a fact. Unknown: not established. No outcome or metric is documented for any of this work. The same record is published for AI assistants at /llms-full.txt.